JiannaCapri

Jianna Capri in a red long-sleeve top, arms raised above her head

You don't need the
perfect plan.You need 90 daysyou don't quit on

The Consistency
Project

Start your 90 days

My story

01  /  Before

I tried literally every job.

None of them felt like mine. I wanted financial freedom. I didn't want a boss. I wanted to travel and get paid to do it.

And I got it stuck in my head: if all these other people can make money online, there has to be a way for me to do it too.

  • Ski instructor
  • Hostess
  • Server
  • Sales
  • Selling coconut water
  • Retail
  • Celebrity fashion PR
  • Social media
$10Kmy first $10K month, before day 90
90Kfollowers on my health and wellness page
10 hrsa week, once I had it figured out

02  /  My first 90 days

I'd done it once before.

I bought a $4,000 course because it had a money back guarantee. If I jumped through all their hoops and didn't make my investment back, they'd have to refund me. I took it as a personal challenge.

The first 30 days were terrible. I wanted to quit a million times, but I stuck with it because I knew I finally needed to stick with something.

Before the end of month three I had my first $10K month. I built a health and wellness page to over 90,000 followers, got it down to about 10 hours of work a week, and did that for about two years.

03  /  Lost

Then I stopped.

I'd built something that worked, but I didn't feel any purpose or passion in it. Life got in the way and I stopped working.

Then I got stuck. There were so many options that I never really chose anything. I'd start something, stop, start something else. A million times. Meanwhile I couldn't keep up with my lifestyle, and I felt lost and left behind.

“Why would I force myself into one life when I feel like I could live a million?”

04  /  Why 90 days

I was scared of commitment.

I've tried to be consistent a million times. But I was always scared to set a goal, because it felt like it trapped me into living one life when I wanted to live a million different ones. So I'd leap from one project to the next.

My first 90 day challenge changed that. Ninety days doesn't feel like a life sentence. It's just long enough.

30 days

Too short to see results. It's where you lay the groundwork. You usually don't see the fruits of your labor until after day 30.

90 days

Three months is nothing in the grand scheme of your life, but three months of intentional focus is long enough to see a major change.

6 months

Feels too far away. A goal that long can set you up to quit before you ever get there.

05  /  Day 01, again

So I gave myself 90 days. Again.

This time I had proof. I'd done it once, so I knew I could do it again.

In summer 2026 I locked in and challenged myself publicly to make $100K in 90 days with AI. It was a random goal. I just wanted to see if I could do it, and document every single step.

Jianna's vision board: a full moon, the ocean, close-up portraits of Jianna, a night out by the water, and the words everything I want wants me more and I can do anything I set my mind to
my actual vision board ↑
$72,540made in my 90 days
232Kfollowers today, from under 15K on day 1

06  /  Day 90

I didn't hit $100K. I'm not done.

Consistency isn't perfect. Some days I had 12 hours to work. Some days all I had was five minutes of thinking time. Five minutes of intentional focus is still better than zero.

So I just kept showing up. Stay solution oriented. Try to get 1% better every day.

By day 90 I'd made $72,540, the most I've ever made in that amount of time. I'm still going until I hit $100K, and I'm documenting all of it.

07  /  The Consistency Project

So I turned it into a framework.

I believe everyone is capable of building their dream life. Most people don't need more motivation. They need a little clarity, direction, and community, and a framework that actually works.

So I built one. The Consistency Project is the system I used, turned into something anyone can follow, no matter what your goal is.

You don't need to know what you want to build yet. Most people who join don't.

400+people have started their own 90 day challenge
30K+members in my free community

How it works

  1. 01Find your thingI help you figure it out. You don't need to know it yet.
  2. 02Pick one thingCommit to it for 90 days. Just one.
  3. 03Say it out loudPost your challenge inside the community, not on social media.
  4. 04Build your dashboardYour own system to run your challenge. I build it live with you.
  5. 05Do one thing a dayMake it exist, then make it better.

Ninety days. Your goal. People doing it beside you.

You're not doing it alone

  • Accountability groups. A small crew that checks in on you, and that you check in on.
  • Daily check-ins. Every day, everyone shares what they did. I post first.
  • Office hours with me. Live calls where you can bring your questions, get unstuck, and get direct feedback from me on what you're building.
  • A community from everywhere. Members from all over the world, all ages and all backgrounds. Someone has always been where you are, so there are always resources to help you.
  • Room to pivot. It's okay to change direction. It's okay to ask for help.
Join The Consistency Project

Nobody's coming to save you except for you.

What could happen if you gave yourself 90 days?

Start your 90 days

Work with me

Open to collaborations.

I work with AI, tech, lifestyle, fashion, and travel brands.

Contact me
Jianna twirling in a white skirt and cowboy hat in a grass field at sunset
Jianna laughing while holding a huge animal skull at night
Jianna with red hair at a hotel bar holding her phone
Jianna smiling in front of the Bayon temple at Angkor
Jianna in red crochet on a sandy path under palm trees at dusk
Jianna laughing in a white dress on a boat at night with a city skyline behind
Jianna laughing on temple steps in Tokyo
Jianna holding a tree in a safari landscape
Jianna on an ATV in the desert at golden hour
Jianna in red reading a vintage magazine on the beach
Jianna laughing in a black dress at night surrounded by candles
Jianna running down garden steps in the jungle with her dog
Jianna flipping her red hair against a white wall
Jianna winking in a cowboy hat, lying in a wooden canoe in tall grass
Jianna laughing at dinner with platinum hair and a coffee cup
Jianna crouching in a leather jacket and sunglasses on a rooftop
Jianna sitting on a ledge between yellow European buildings

Contact

Say hi.

hello@jiannacapri.com

For collaborations, press, the community, or just to say hi.

The business

Closed Mouths Media LLC

Jianna Capri and The Consistency Project are brands of Closed Mouths Media LLC, a U.S. company. Most of my business and audience is based in the U.S., and I work from wherever I am in the world.

Closed Mouths Media is building The Consistency Project app, a home for the community and everyone running their own 90 day challenge.